Morris Spring/Summer 2010

The Swedish brands are killing it with the American aesthetic. Gant, Our Legacy, and now, Morris.

Color is what it’s all about — color that goes together, and color that screams loud and proud. And it’s not just the “I’m a goofball” bright colors aesthetic; Morris’s looks actually pay fare to the Go-to-Hell prep, a prepster who can don the bright colors and still flick off the headmaster.

As some are saying, 2010 is the year of the dandified gent. Kudos to Morris, out of Stockholm, for kicking it up a notch with that look. We know Mad Men is all fun and good, but when you can work with the bright stuff like these Swedish fellas, why opt for the monochromatic look?

Surgeon’s General Warning: to avoid pretentiousness, sense of humor is necessary when wearing these clothes. Check ‘em out on the web at morris.se. We’ll let you know where to get their stuff when we find out for ourselves.